You may have seen a branded credit card with a sports team or a non-profit organization. These credit cards are called affinity credit cards—a type of credit card that a credit card issuer works with an organization (usually a non-profit organization). People choose an affinity credit card to show their loyalty to the organization, or because of the use of credit cards to help the organization. The partnership between credit card issuers and organizations helps promote credit cards to attract more customers, especially when the organization has a large audience.
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